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// Pitch Deck/ 01 / 04
Ather Charging Infrastructure
Branding / Hardware UX · 2017 · Ather Energy
- // Client
- Ather Energy
- // Year
- 2017
- // Role
- Brand · Design
- // Category
- Branding / Marketing
[ Ather Charging Deck cover ]// OBJECTIVE/ 02 / 04
Shape the visual and interaction language for India's first public EV charging network — before EV charging was a category.
A bunch on unknowns. A bunch of anxiety, but all on this side - never to the potential handshakes.
[ Ather Charging Deck objective frame ]// PROCESS/ 03 / 04
The Language & Details
Work spanned wayfinding, promises, and pitch material - all grounded in one principle: confidence without intimidation. Purely am ambitious stage, possible only with partners who're willing to give us a chance.
The design language was mainly:
- Ultra minimal and crisp
- Takes colour towards fruition
- Always sticking to a built-from-scratch philosophy
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// OUTCOME/ 04 / 04
A Succesful network of CI across India
Shipped across cafes and public spots for maximum accessibility.
(This set of creatives in this page, is not done by me. They're just pulled from their current website to give a picture of their successful journey.)
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