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// Pitch Deck/ 01 / 04

CHARGING INFRA  DECK

Branding / Hardware UX · 2017 · Ather Energy

// Client
Ather Energy
// Year
2017
// Role
Brand · Design
// Category
Branding / Marketing
CHARGING INFRA  DECK coverCHARGING INFRA  DECK cover
// OBJECTIVE/ 02 / 04

Shape the visual and interaction language for India's first public EV charging network — before EV charging was a category.

A bunch on unknowns. A bunch of anxiety, but all on this side - never to the potential handshakes.

Ather Charging Deck objective frameAther Charging Deck objective frame
// PROCESS/ 03 / 04

The Language & Details

Work spanned wayfinding, promises, and pitch material - all grounded in one principle: confidence without intimidation. Purely am ambitious stage, possible only with partners who're willing to give us a chance.

The design language was mainly:

  • Ultra minimal and crisp
  • Takes colour towards fruition
  • Always sticking to a built-from-scratch philosophy
01 / 03
// OUTCOME/ 04 / 04

A Succesful network of CI across India

Shipped across cafes and public spots for maximum accessibility.

(This set of creatives in this page, is not done by me. They're just pulled from their current website to give a picture of their successful journey.)

01 / 03
// NEXT_PROJECT [ 06 / 06 ]

Kalismi

Branding / Writing · 2012

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